by Matthew Leonard | best business practice, Marketing & Advertising, SEPA Membership
We are launching an exciting new online and social media campaign to promote the use of propane appliances and the availability of rebates. We’re looking for your video and picture submissions showcasing propane appliances and installations. What better way to...
by Matthew Leonard | affinity program, best business practice, Education
The Benefits of P3 Duty to Warn for Your Propane Safety Mailing Propane marketers have an obligation to ensure that their customers get important safety information about their propane usage. While sending annual safety mailings is a critical task, the time and...
by Jon Gilbert | affinity program, best business practice
Has this ever happened to you? A customer’s payment card purchase is declined because they have been issued a new payment card, only you haven’t been informed of this? Or a payment doesn’t go through because the card expiration date has changed, but...
by Jon Gilbert | best business practice
Yes, a surcharge can help you recoup some of the expenses associated with accepting credit cards for payment. But this must be weighed against how this cost passed on to your customers will make them react. But even before you consider adding a credit card surcharge,...
by Matthew Leonard | best business practice
As a propane business owner, it may seem like social media is not the ideal platform to advertise your business. Nevertheless, social media can be a potent tool to connect with your intended audience and generate fresh leads for your business. Here are five reasons...
by Matthew Leonard | best business practice
Search Engine Optimization (SEO) is the practice of optimizing a website in order to increase its visibility and ranking on search engines. One important aspect of SEO is the use of backlinks, which are links from other websites that point to your website. Backlinks...
